What could architecture products look like for a majority of the population? Why do architects consider duplicating the same house designs at different sites to be bad? These are some of the questions that I’ve been debating as I’ve read through catalogs for kit houses from the early 1900’s to the mid 1900’s. During my initial research of my latest topic “Architecture as Product”, I’ve discovered a lot of very interesting marketing schemes and business models for kit houses of the 20th century. Here’s what I’ve learned.